For its new Spring-Summer 2025 collection, NOO is heading south, in the spirit of the 90s French Riviera. Between graphic lines and organic curves, this collection celebrates our love of the Mediterranean, which has always been at the heart of NOO's DNA.

Silhouettes that flirt freely with those of the 2000s, where vibrant colors like turquoise blue and mint green come to twist our timeless black and white palette. From lingerie to ready-to-wear and homewear, flower prints, sensual cutouts, sexy lace and total black look set the tone for this new season.

A collection like a declaration of love to summer and its air of eternity.
Somewhere in the South, always.

Incendiary dresses, homewear to die for, (very) hot lingerie, flower prints and black lace… Prepare to fall in love (again).